By: Jared Weidner
With all of the competition rising in Google Adwords, it is hard to set yourself apart from other companies. It is a fact that Google is the top search engine in the world and controls over 30% of searches throughout the entire Internet. With that in mind, this is your chance to become a very successful company. Understanding the advanced tools of Google Adwords will create less time researching and more time gaining profits.
The first step in advancing in Google Adwords is to always test your campaigns. This is an essential step that is missed by thousands of Google Advertisers. Checking each link in each campaign, making sure that each one is live and working. Too many times links will be misspelled, leading to zero sales. This can be done simply by searching your keyword in Google, clicking on your link, and testing out your URL landing page.
Next, for every campaign that you deliver, create several variations of that same campaign. Add question marks, different phrases, words, and quotes. Create different sub texts for each campaign and test out different landing pages. It is essential that you are giving your audience what they are looking for and you will see what campaign is working and which are not. After you have tested different variations, narrow the campaign down to one or two that have significant click through rates and sales. This will lead to more opt-ins and more sales.
Another step in advancing in Google Adwords is understanding your competitors. Always use keywordspy.com to your benefit and find keywords that are working for other companies. Research the different type of variations they are using, which keywords are triggering profits, and how much each keyword's cost per click is. Don't just copy their campaign word for word but instead create a similar and more effective campaign that will demolish your competitors. Again, test each keyword by searching for it in Google, focusing on where you are ranked for each keyword and how your campaign can be improved.
Last but not least, James Schramko's Double Digit CTR system is your number one source for Advancing in Google Adwords. His program will teach you how to find the correct keywords, how to create successful landing pages, and teach you the advanced tactics of advertising on Google. His step-by-step video guide and cheat sheet will have you moving quickly and effectively to boost your profits and return on investment. There is only one way to become a master at Google Adwords, and that is by learning from one.
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For more information on advancing in Google Adwords see, Double Digit CTR for more information.
Jared Weidner is a recent college graduate from the University of Wisconsin -Eau Claire. He works Part-Time at home helping others achieve financial success. He can be reached at www.jerryreviews.com
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